indian agricultural commodities, alcohol product prices june 23 - Bottoms up, as wine prices hit rock-bottom: To lure tipplers in search of cheaper alternatives to expensive hard liquor, wineries are planning to bring down prices to Rs 100-150 per bottle. Good news for Mumbaikars who have been searching for that elusive substitute to drown their sorrows, ever since alcohol prices skyrocketed.
Noting the soaring liquor prices, wineries are cleverly planning to lure them in the direction of wines, by bringing down their prices. For the wine industry which has been struggling to deplete its 2.3 crore litres of surplus stock for nearly two years now, the recent taxation on hard liquor came as a much necessary, and well-timed stroke of serendipity.
